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What's in our campaign? Everything.
How do we get the "Get in on it." message in front of prospective Baltimore visitors? Through TV, radio, print and Web advertising, of course. Public relations. Special promotions. T-shirts. Even a game!
Watch our television commercial. Produced in both :60 and :30 versions, this energetic commercial runs in Washington, D.C., Philadelphia and other markets where many of Baltimore's visitors come from. It was produced by local filmmakers, stars locals residents, and was shot entirely on location in ... well, we'll give you one guess.
Hear our radio commercials. These commercials highlight different aspects of the Baltimore experience. They have a catchy tune, too.
What's next? Plenty!
This is only the beginning of our new branding campaign. Lots more is being planned and developed for the weeks and months to come (including a major Web site and viral marketing initiative where all Baltimoreans will be invited to "Get in on it.").
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