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A brand is many things rolled into one.
It's a look. A feel. A voice. It's who we are and what we say and how we say it. A brand also is a promise. What Baltimore promises is unique among nearby big city rivals. It's why the people who visit Baltimore are pleasantly surprised and look forward to coming back.
Our promise.
Our brand promise is simple. Baltimore is for people who like the excitement and vibrancy of a big city but don't like the stress, preparation and intensity that big city travel often entails. Quick: What other city offers travelers such an uncomplicated and beautiful way to take in a major urban experience?
Baltimore's Inner Harbor sets the stage for this experience. From here, people can easily walk or catch a water taxi to just about everything any big city has to offer. Arts. Culture. Sports. Food. Distinctive neighborhoods. Historic sites. And more. Baltimore gives visitors the freedom to kick back, be spontaneous and enjoy the city at their own pace.
Our new logo.
Baltimore is a colorful city. So our new tourism logo for the city conveys the colorful, vibrant experiences that people can easily access when visiting. The various icons speak to the variety, excitement and fun of the city while capturing its unique flavor. Together, the icons combine to represent the totality of the Baltimore experience that is all within easy reach.
Our new rallying cry.
Themeline, tagline, slogan--call it what you will. "Get in on it." has a double meaning. On one hand it invites people outside of Baltimore to get in on the excitement and energy of the unique Baltimore experience. On the other hand, "Get in on it." invites everyone who lives here to help get the word out and get more people to visit. No tourism campaign can succeed without the enthusiasm and support of the people who live here. Adding to Baltimore's long list of attractions are the most welcoming people in the world.
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